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Showing 1 to 15 of 41 results Save | Export
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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Treen, Emily; Atanasova, Christina; Pitt, Leyland; Johnson, Michael – Journal of Marketing Education, 2016
Marketing instructors using simulation games as a way of inducing some realism into a marketing course are faced with many dilemmas. Two important quandaries are the optimal size of groups and how much of the students' time should ideally be devoted to the game. Using evidence from a very large sample of teams playing a simulation game, the study…
Descriptors: Marketing, Business Administration Education, Educational Games, Computer Simulation
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Gottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Cebolla-Boado, Héctor; Hu, Yang; Soysal, Yasemin Nuhog¯lu – British Journal of Sociology of Education, 2018
This research contributes to the booming literature on the mobility of international students in higher education. We analyse university-level factors that affect the sorting of Chinese international students across British universities. We produced a unique data-set merging university-level data from the 2014 UK Higher Education Statistics Agency…
Descriptors: Study Abroad, Foreign Students, College Students, Universities
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Dao, Mai Thi Ngoc; Thorpe, Anthony – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to report the factors that influence Vietnamese students' choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach: A quantitative survey was completed by 1,124 current or recently completed university…
Descriptors: Foreign Countries, College Choice, Statistical Analysis, College Students
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Celuch, Kevin; Saxby, Carl – Journal of Marketing Education, 2013
The present study extends understanding of the self-regulatory aspects of ethical decision making by integrating and exploring relationships among counterfactual thinking, attribution, anticipatory emotions, and ethical decision-making constructs and processes. Specifically, we examine the effects of a manipulation designed to stimulate a…
Descriptors: Business Administration Education, Ethics, Decision Making, Intention
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Jan, Muhammad Tahir; Ammari, Djihane – Journal of Marketing for Higher Education, 2016
This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…
Descriptors: Foreign Countries, Advertising, Internet, Student Attitudes
Ackerman, David S.; Gross, Barbara L.; Sawhney Celly, Kirti – Journal of Marketing Education, 2014
Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…
Descriptors: Business Administration Education, Student Attitudes, Student Motivation, Marketing
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Tarvid, Alexander – International Journal of Educational Management, 2017
Purpose: In the context of falling demand for higher education and, in particular, doctoral studies, it is important to understand how to attract new students. The purpose of this paper is to present an analysis of the decision-making process the PhD students of Baltic universities followed when choosing whether to continue their education at…
Descriptors: Graduate Students, Doctoral Programs, Foreign Countries, Decision Making
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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2006
This study examines the effects of amount of choice given students in selecting courses to complete a marketing minor, referred to as a marketing option. It examines how differing levels of choice can affect perceptions of, and feelings about, a marketing option. The course choice process is also explored. The impact of choice on students' desire…
Descriptors: Student Attitudes, Course Selection (Students), Decision Making, Higher Education
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Toker Gokce, Asiye – Educational Research and Reviews, 2013
This study inquires whistle blowing intentions of alternatively certified prospective teachers, investigating their moral reasoning to blow the whistle. Specifically three hypotheses were tested: Overall ethical awareness of the alternatively certified prospective teachers is high; the participants will identify reasons related to philosophical…
Descriptors: Foreign Countries, Alternative Teacher Certification, Preservice Teachers, Ethics
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Dickinson, J. Barry; Dickinson, Carleen D. – Journal of Instructional Pedagogies, 2012
This study examines the impact that experienced mentoring has on business decisions in a higher education business school. Students, arranged in teams, were given the opportunity to operate virtual companies in a well-known, business simulation program called Capsim. They were required to make decisions concerning marketing, production, finance,…
Descriptors: Business Administration Education, Coaching (Performance), Professional Personnel, Performance
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Lynch, James – Journal of Marketing for Higher Education, 1993
The parallel political marketplace conceptualization is used to analyze the political environment in which colleges and universities operate, including the effect of citizen/consumer groups on institutional marketing decisions, advocacy organizations, flow of favors and threats in political systems, political roles served by marketing, and…
Descriptors: Advocacy, College Administration, Decision Making, Government School Relationship
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