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Direct linkMercer, Joyce Ann – International Journal of Children's Spirituality, 2006
Children's spirituality has become a significant for-profit enterprise in North American consumer culture. This article explores the marketing of children's spirituality as an aspect of the larger construction of children as consumers in the context of late globalized capitalism. Playing off of parental anxieties over the need to avail their…
Descriptors: Marketing, Religious Factors, North Americans, Spiritual Development
