Descriptor
| College Planning | 1 |
| Community Colleges | 1 |
| Nontraditional Students | 1 |
| Student Development | 1 |
| Student Personnel Services | 1 |
| Student Recruitment | 1 |
| Two Year Colleges | 1 |
Source
| New Directions for Community… | 1 |
Author
| Akins, E. G. | 1 |
| Creamer, Don G. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Direct linkCreamer, Don G.; Akins, E. G. – New Directions for Community Colleges, 1981
Explores the intended outcomes of marketing (e.g., attracting new students who differ from the traditional ones and who require different programs and services) and discusses the resultant problems for student development programs. Presents strategies for preventing these problems, founded on careful, knowledge-based planning of marketing and…
Descriptors: College Planning, Community Colleges, Nontraditional Students, Student Development
