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Keim, William A., Ed.; Keim, Marybelle C., Ed. – New Directions for Community Colleges, 1981
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…
Descriptors: Community Colleges, Mass Media, Needs Assessment, Program Effectiveness
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Creamer, Don G.; Akins, E. G. – New Directions for Community Colleges, 1981
Explores the intended outcomes of marketing (e.g., attracting new students who differ from the traditional ones and who require different programs and services) and discusses the resultant problems for student development programs. Presents strategies for preventing these problems, founded on careful, knowledge-based planning of marketing and…
Descriptors: College Planning, Community Colleges, Nontraditional Students, Student Development
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Tobolowsky, Barbara – New Directions for Community Colleges, 2000
Presents an annotated bibliography of recent ERIC documents that provide insight into the public perception of community colleges, the potential influence of the media on public opinion regarding community colleges, institutional relations with the media, and the role that Web pages play in strategic marketing. (VWC)
Descriptors: Advertising, Community Colleges, Interprofessional Relationship, Marketing
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Daniel, Clifton Truman, Ed.; Hastings, Janel Henriksen, Ed. – New Directions for Community Colleges, 2000
This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through…
Descriptors: Community Colleges, Educational Cooperation, Institutional Advancement, Institutional Cooperation