Descriptor
| Advertising | 1 |
| Age | 1 |
| Attitudes | 1 |
| Evaluation Criteria | 1 |
| Females | 1 |
| Homemakers | 1 |
| Marketing | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Middle Aged Adults | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Rotfeld, Herbert J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedRotfeld, Herbert J.; And Others – Journalism Quarterly, 1982
Details a study that investigated how middle-aged housewives responded to different age portrayals for different age-oriented products in advertisements. Concludes that there was a clear interaction between age-orientation of product and age of model in an advertisement, but no pervasive "younger is better" effect. (FL)
Descriptors: Advertising, Age, Attitudes, Evaluation Criteria
