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| Journal of Marketing for… | 1 |
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| Aurand, Timothy W. | 1 |
| James, Jeffrey D. | 1 |
| Judson, Kimberly M. | 1 |
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Direct linkJudson, Kimberly M.; James, Jeffrey D.; Aurand, Timothy W. – Journal of Marketing for Higher Education, 2004
As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…
Descriptors: Student Recruitment, Athletes, College Choice, College Athletics
