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Direct linkDommeyer, Curt J. – Journal of Education for Business, 2017
A quasiexperiment was conducted among marketing research students to determine the effects of lecture capturing (LC). One group of students (the LC group) was allowed access to video recordings of the class lectures whereas another group of students in a parallel class (the control group) was not given access to the recordings. When both groups…
Descriptors: Business Administration Education, Quasiexperimental Design, Student Research, Video Technology
