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Direct linkKreitzberg, Daniel S.; Herrera, Ana Laura; Loukas, Alexandra; Pasch, Keryn E. – Journal of American College Health, 2018
Objective: The purpose of this study was to examine the relationship between exposure to tobacco marketing and perceptions of peer tobacco use among college students. Participants: Participants were 5,767 undergraduate students from 19 colleges/universities in the State of Texas. Methods: Students completed an online survey, in the spring of 2016,…
Descriptors: College Students, Smoking, Marketing, Advertising
Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J. – Journal of American College Health, 2015
Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…
Descriptors: Marketing, Path Analysis, Health Promotion, Health Behavior
Martin, Barbara Alvarez; McCoy, Thomas P.; Champion, Heather; Parries, Maria T.; DuRant, Robert H.; Mitra, Ananda; Rhodes, Scott D. – Journal of American College Health, 2009
Objective: Alcohol use among college students is pervasive and affected by economic factors such as personal income and alcohol price. The authors examined the relationship among students' spending money, drinking rate, and alcohol-related consequences. Participants: In 2005, the authors conducted a Web-based survey among a random sample of 3,634…
Descriptors: Undergraduate Students, Sororities, Fraternities, Student Characteristics
