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Direct linkKamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
