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Chun Sing Ho, Maxwell; Lu, Jiafang – International Journal of Educational Management, 2019
Purpose: Under-examination of the notion of competition between schools has created a considerable asymmetry between the reality and the literature of schooling. Therefore, the purpose of this paper is to investigate the validity of school competition and verify the propositions regarding the effects of school marketing practices in literature,…
Descriptors: Competition, Web Sites, Secondary Schools, Admission (School)
Song, Bee Lian; Lee, Kim Lian; Liew, Chee Yoong; Subramaniam, Muthaloo – International Journal of Educational Management, 2023
Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…
Descriptors: Social Media, Reputation, Marketing, Higher Education
d'Angelo, Marcia Juliana; Café, Marisa Veloso; Rocha, Raysa Geaquinto – International Journal of Educational Management, 2023
Purpose: This study analyzes the impacts of trust in the confessional institution of primary education on a students' spirituality and performance and the moderating effect of the families' religion on the relationship between trust in the school and the student's spirituality as perceived by parents and guardians. Design/methodology/approach:…
Descriptors: Religious Schools, Religious Factors, Trust (Psychology), Academic Achievement
El-Kassar, Abdul-Nasser; Makki, Dania; Gonzalez-Perez, Maria Alejandra – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…
Descriptors: Cross Cultural Studies, Foreign Countries, Social Responsibility, Student Attitudes
Panda, Swati; Pandey, Satyendra C.; Bennett, Andrea; Tian, Xiaoguang – International Journal of Educational Management, 2019
Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…
Descriptors: Marketing, Reputation, Institutional Characteristics, Competition