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Evans, W. Douglas – Future of Children, 2008
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the…
Descriptors: Physical Activities, Health Promotion, Research Methodology, Nutrition
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Calvert, Sandra L. – Future of Children, 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…
Descriptors: Advertising, Video Games, Audiences, Marketing
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Rauch, Stephen A.; Lanphear, Bruce P. – Future of Children, 2012
Much public attention and many resources are focused on medical research to identify risk factors and mitigate symptoms of disability for individual children. But this focus will inevitably fail to "prevent" disabilities. Stephen Rauch and Bruce Lanphear argue for a broader focus on environmental influences that put entire populations at risk.…
Descriptors: Social Attitudes, At Risk Persons, Disabilities, Zoning