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Merante, Joseph A. – CAUSE/EFFECT, 1982
Educational marketing--which uses marketing methods unique to education institutions, including segmentation, direct mail, and information technology--is discussed. A model for student recruitment developed by the University of Pittsburgh is described. (Author/MLW)
Descriptors: College Admission, Higher Education, Information Systems, Marketing
May, James H. – CAUSE/EFFECT, 1989
In an age of chaos and uncertainty in computing services delivery, the best marketing strategy that can be adopted is concern for user constituencies and the long range solutions to their problems. (MLW)
Descriptors: Change, Colleges, Computer Uses in Education, Higher Education
McDaniel, Elizabeth A.; Epp, Ronald H. – CAUSE/EFFECT, 1995
Seeking alternative revenue sources, the University of Hartford (Connecticut) established a fee-based electronic information service for off-campus clients. After two years of pilot projects, market research, product identification and redesign, diverse marketing strategies, and financial investment, the service was not yielding anticipated…
Descriptors: College Administration, Fees, Higher Education, Income
Bushnell, Mary Ellen; Heller, Donald – CAUSE/EFFECT, 1989
The experience of the Massachusetts Institute of Technology in adopting a cost-recovery strategy for systems development is described, providing information of use to all managers. Issues addressed include establishing revenue goals, marketing and promotion, contracting with clients, and time accounting and billing. (Author/MSE)
Descriptors: Accounting, Advertising, Competition, Computer Oriented Programs
Actis, Bev – CAUSE/EFFECT, 1993
Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Cost Effectiveness, Efficiency
Stewart, Craig A.; Grover, Douglas; Vernon, R. David – CAUSE/EFFECT, 1998
In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…
Descriptors: Access to Information, Case Studies, Change Strategies, College Administration
Actis, Bev – CAUSE/EFFECT, 1995
The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…
Descriptors: Access to Information, College Administration, Computer Networks, Higher Education
Singleton, Michele; And Others – CAUSE/EFFECT, 1993
To provide better access to information, the University of Arizona information technology center has designed a data warehouse accessible from the desktop computer. A team approach has proved successful in introducing and demonstrating a prototype to the campus community. (Author/MSE)
Descriptors: Access to Information, Case Studies, College Administration, Databases
Temares, M. Lewis – CAUSE/EFFECT, 1989
John Sculley, the chairman of the board of Apple Computer, Inc., discusses information technology management, management strategies, network management, the Chief Information Officer, strategic planning, back-to-the-future planning, business and university joint ventures, and security issues. (MLW)
Descriptors: College Administration, College Environment, Computer Networks, Computer Uses in Education
Frost, Renee Woodten – CAUSE/EFFECT, 1987
When a university owned and operated telecommunications system was installed at the University of Michigan, all members of the university were directly effected. The way the university community was prepared and involved throughout the implementation of the project to ensure the ultimate acceptance and use of the system is discussed. (Author)
Descriptors: College Planning, Computer Networks, Higher Education, Information Technology