To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…

This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…

Sponsorship in pro-environmental social marketing campaigns has received limited academic attention within a higher education (HEI) context. This study examines how multi-level variables, i.e. individual (general environmental attitudes), organisational (scepticism toward the HEI's environmental corporate social responsibility (CSR) initiatives;…

Purpose: This research aims to focus on analysing the opinion of university students on the effects that agile methodologies are having on their education during this time of pandemic that is affecting the normal functioning of on-site universities. Specifically, the authors intend to analyse the effect that different constructs have on the…

The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…

Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…

Associate (community college) degrees have expanded rapidly in the past decade in Hong Kong, but their value has been questioned due to the limited number of government-funded articulation opportunities available. This paper argues that associate degrees in Hong Kong are not valued solely for articulation purposes, but also for nurturing students'…

Research findings tend to confirm anecdotal observations that instructors' teaching evaluations are influenced by students' grades, making some instructors feel pressured to reduce the academic rigor of their course in an attempt to get higher evaluations. To reduce this pressure, the current study tested whether distributive justice may explain…

This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…

Based on a representative sample of students from four public universities in a Midwestern state, this study finds that universities' campus diversity has positive influences on their students' diversity awareness and social trust and no negative effects on those universities' internal brand identification. Diversity awareness and ethnic identity…

This study examines ability of an interdisciplinary group project to develop student's abilities to work successfully in groups in a creative context. Group dynamics were investigated via interaction effects between students in a Graphic Design and Marketing class project. A repeated measures survey technique was used to assess student's…

This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…

A project was conducted to gather data on the outcomes of homemaking and consumer education programs in Illinois. The project also developed instruments and processes that will allow teachers to gather data in their school districts and store the data using a microcomputer. Data collection instruments were based on outcome statements as reported…

This report presents the results of the evaluation of the Governor's Pilot Distance Learning Project conducted during the spring of 1997 in four rural Wyoming high schools that served as pilot sites for the use of compressed video technology. Such technology provides coursework via two-way interactive video and is used in several states as a way…