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Costa-Giomi, Eugenia; Hunt, Edward – Texas Music Education Research, 2014
The purpose of this study is to gather information about caregivers' views of the value of a digital music toy, its musical features, as well as their comments about children's responses to the toy. Instead of asking parents to provide their opinions about a broad category of interactive music toys, the authors selected one of the many toys…
Descriptors: Toys, Young Children, Music, Attitude Measures
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Clayton, John – Research in Learning Technology, 2012
Education has long been regarded as the foundation stone of national growth and international competitiveness. In the last three decades national educational reforms to improve access to higher education qualifications, individual higher education institutions' aggressive national and international marketing initiatives and improved information…
Descriptors: Higher Education, Foreign Countries, Educational Change, Learning Modules
Sego, Trina – 1993
Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…
Descriptors: Case Studies, Communication Research, Ethics, Higher Education
Jackson, DeForrest; Lamb, Christopher J. – 1987
To examine the most important changes in marketing and advertising of the decade from 1976 to 1986, more than 100 people were interviewed, and their responses were fashioned into an oral history modeled on the technique used in Studs Terkel's popular books. Among those interviewed were advertising and marketing professionals, as well as casual…
Descriptors: Advertising, Change Strategies, Consumer Economics, Interviews
Hilpert, John M.; Alfred, Richard L. – 1987
Enrollment success at private colleges was examined, based on a national study of private college presidents. Enrollment success postulated that colleges will experience enrollment stabilization or improvement if they function at a relatively fixed rate of growth over an extended period. The study was also based on the systems concept, which…
Descriptors: Administrator Attitudes, Change Strategies, College Presidents, Enrollment Trends
Eaton, Sarah Elaine – Online Submission, 2008
In this presentation we will examine the situation of English as a Second Language (ESL) program managers, many of whom are charged with the responsibility of marketing their programs and recruiting students internationally, often with little or no training in how to do so (Eaton, 2005). Not only are they set forth ill-prepared, the repercussions…
Descriptors: Foreign Countries, Higher Education, Foreign Students, English (Second Language)
Acker, Jon Charles; Hughes, William W.; Fendley, William R., Jr. – Online Submission, 2004
Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…
Descriptors: College Bound Students, College Choice, Student Recruitment, Enrollment Management
Cotoia, Anthony M. – 1986
Many concerned academic administrators are turning to marketing as the cure for shrinking enrollments. These administrators often have unrealistic expectations of what marketing techniques can achieve. Marketing cannot cover up for programs of poor quality, create customers in an over-harvested market, or overcome high attrition when students…
Descriptors: Administrator Role, Advertising, College Planning, Community Colleges
Ruhland, Sheila K. – 1994
The evaluation process provides valuable information so that practitioners may share and benchmark their efforts to improve and enhance the quality of the educational reform initiative called tech prep. Evaluation should be part of every phase of a tech prep initiative, from needs assessment to completion. A tech prep program is typically at one…
Descriptors: Accountability, Cost Effectiveness, Decision Making, Educational Change
Stone, James R., III – 1984
This study was conducted to explore the relationship between participation in secondary marketing and distributive education (MDE) and economic attainment after high school. Specifically, the study sought to develop a model of economic attainment, i.e., job status attainment, unemployment, and wages for secondary MDE students. The study used the…
Descriptors: Academic Achievement, Academic Persistence, Cooperative Education, Distributive Education
Coreil, Paul D.; Verma, Satish – 1992
Marketing has become a popular strategic initiative among state extension services to meet the growing demand for program accountability. The Louisiana Cooperative Extension Service (LCES) began a formative evaluation of its marketing efforts as a step toward a comprehensive marketing plan. All extension faculty were surveyed to determine their…
Descriptors: Accountability, Evaluation Methods, Evaluation Utilization, Extension Education
Mertens, Donna M.; Gardner, John A. – 1982
The Younger Adult Worker (YAW) study examined the systematic long-term relationship between exposure to vocational education and various indices of educational and employment outcomes. A telephone survey of 1539 young adults between the ages of 20 and 34 supplemented information from the l966-78 National Longitudinal Surveys of Labor Market…
Descriptors: Apprenticeships, Education Work Relationship, Educational Attainment, Educational Experience
Aguilar, Lore; Gillespie, Donald A. – 2002
Admissions officers devote substantial resources to high school visits and other recruiting events. Economic theory indicates that the best measure of effectiveness is marginal productivity. Subjects in this study were applicants to a large, Catholic, urban university and all students who participated in recruiting programs in fall 2002.…
Descriptors: Admissions Officers, College Admission, College Applicants, High Schools
Hicks, Jack Alan – Illinois Libraries, 1994
Examines the effects of bookstores on public libraries. Topics discussed include the role of libraries as organizers of information; bookstores as competition; reading trends; library collections; libraries' emphasis on user services, including interlibrary loans; partnership programs; marketing strategies; user needs; hours of operation; and…
Descriptors: Bookstores, Comparative Analysis, Competition, Cooperative Programs
Estabrook, Leigh – Library Journal, 1981
Economic pressures on the information industry and on libraries are significantly affecting the nature of services and the organization of work within libraries. These effects are illustrated by three phenomena: emphasis on productivity in libraries, marketing of online database searches through libraries, and the repackaging of library services…
Descriptors: Business, Economic Factors, Information Services, Information Systems
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