In an age of chaos and uncertainty in computing services delivery, the best marketing strategy that can be adopted is concern for user constituencies and the long range solutions to their problems. (MLW)

This is the 1976-1977 final report of Work Unit III of Southwest Educational Development Laboratory's Early Childhood Program. The Unit was funded to develop media products, mass media delivery strategies, television spot announcements and supportive booklets designed to increase awareness of certain child-rearing skills and practices among low…

Quality and sustainability are both socially constructed, ambiguous terms, but they have not been heretofore linked in the rural studies literature. The "quality turn" has received particular attention from researchers for its potential to organize linkages among various forces in agrofood systems, providing more income to producers by…

Sierra Leone is currently emerging from a brutal civil war that lasted most of the 1990s, and now has the dubious distinction of being ranked among the world's poorest countries. As thousands of displaced people move back to their villages, a large proportion of the predominantly farm-based rural population are growing food crops for the first…

To provide better access to information, the University of Arizona information technology center has designed a data warehouse accessible from the desktop computer. A team approach has proved successful in introducing and demonstrating a prototype to the campus community. (Author/MSE)

In the wake of growing concerns about a "globesity" epidemic, this article explores the panic surrounding sedentary lifestyles and fast food culture, which have underscored calls for the cultural regulation of children's marketing. Avoiding the tired debate between those who see children as either manipulated or savvy consumers, this article…

Facing an overall budget reduction of 10 percent, most colleges or universities would postpone investing in a Web content management system. However, for California State University Monterey Bay (CSUMB), a large budget cut made Web content management even more important. CSUMB found an innovative way to purchase and implement a new Content…

This article describes a 1-hour behavioral intervention designed to promote female condoms and safer sex to women at a high risk for sexually transmitted diseases (STDs). The intervention includes a promotional videotape; a skills-oriented counseling session with a nurse clinician; assorted take-home items, including a videotape for men; and free…

In winter of 1993, a design research project was conducted in the Department of Interior Design at Ohio State University by interdisciplinary teams of graduate students from Industrial Design, Industrial Systems and Engineering, Marketing, and Communication. It was, in effect, a course which aimed to apply knowledge from the students' diverse…

This case study examined: (1) what market research is required for planning for the implementation of "Information Power: Building Partnerships for Learning," the 1998 national guidelines for effective school library media programs; (2) what issues need to be addressed and what target audiences are required to effect change, as well as…

The experience of the Massachusetts Institute of Technology in adopting a cost-recovery strategy for systems development is described, providing information of use to all managers. Issues addressed include establishing revenue goals, marketing and promotion, contracting with clients, and time accounting and billing. (Author/MSE)

Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)

A sobering description of the state of college men's health is followed by discussion of the Six-Point HEALTH Plan and strategies for educational campaigns, marketing, and outreach efforts.

This report describes the development and current status of the U.S. Merchant Marine with special emphasis on the influences of government, management, labor, and users. The report describes a wide spectrum of maritime activities, including the roles of various government agencies, the organization and effectiveness of U.S. Merchant Marine…

In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…