The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…

Three trends in the evolution of the UK Learndirect advice service are identified: the partial migration from telephone to web-based services; the trend within the telephone service from information/advice-oriented interventions to more guidance-oriented interventions; and the move from a mainly learning-oriented service to a more career-oriented…

The marketisation of education in England began in the 1980s. It was facilitated by national testing (which gave objective and comparable information to parents), and by the New Public Management (which introduced a posteriori funding and competition among providers). Now a new complementary phase of marketisation is being introduced:…

Start-up companies have been recognized as key drivers of wealth and job creation. Many students now in universities will therefore find their future employment in start-up companies, or will found them. Success in the start-up environment requires a specific set of skills. There is a growing supply of university education for new venture creation…

This paper advocates the teaching of photo elicitation in higher education as a valuable data collection technique and draws on our experience of teaching this visual method across two consecutive postgraduate cohorts. Building on previous work (Watt & Wakefield, 2014) and based on a former concern regarding student duty of care, a…

Publication of school rankings based on raw data for various performance indicators was found to influence school choice and mobility strategies for elite and middle-class parents in England and France. Rather than promoting school improvement, publication led to unintended school coping strategies, such as marketing activities, student exclusion…

This article reviews Bernard Barker's claims that "the pendulum is swinging", in relation to school markets and competition. Barker's arguments are complex in this regard. He rejects markets and competition as a means of improving outcomes and equity, but supports some of the system features that are often associated with marketisation,…

Provides a comparative analysis of the provision of INSET in the local education authority, grant maintained, and independent sectors in the North and Midlands of England. Surveys of schools' headteachers suggest that the market has a limited effect on determining INSET choice, and that considerable inequalities exist in access to inservice…