A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

This paper is one in a publication series containing general knowledge which can help colleges and universities in the various phases of developing comprehensive cooperative education programs (see note). It discusses fundamental factors that must be considered in implementing a cooperative plan and gives guidelines for putting into effect the…