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Peer reviewedPaulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission
