Descriptor
| Marketing | 5 |
| Media Research | 5 |
| Mass Media Role | 4 |
| Advertising | 2 |
| Freedom of Speech | 2 |
| Mass Media Effects | 2 |
| Organizational Communication | 2 |
| Public Relations | 2 |
| Student Attitudes | 2 |
| Business Administration | 1 |
| Careers | 1 |
| More ▼ | |
Source
Author
Publication Type
| Collected Works - Proceedings | 5 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Indiana | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Association for Education in Journalism and Mass Communication. – 1991
The Public Relations section of the proceedings contains the following 14 papers: "Telling the Truth in Public Relations: An Application of the Narrative Paradigm" (Stephen P. Banks); "Teaching Fund Raising in Public Relations Programs: A National Study of the Attitudes and Behaviors of Educators" (Kathleen S. Kelly); "The…
Descriptors: Careers, Communication Research, Computer Software, Crisis Management
Download full textAssociation for Education in Journalism and Mass Communication. – 1997
The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…
Descriptors: Advertising, Comparative Analysis, Females, Internet
Association for Education in Journalism and Mass Communication. – 1993
The Public Relations section of this collection of conference papers contains the following six papers: "Spanning the Boundaries: Support for First Amendment Rights among Public Relations Practitioners, Journalists and the Public" (Robert O. Wyatt and Sharon S. Smith); "Organizational Factors That Contribute to Practicing…
Descriptors: Case Studies, Feminism, Freedom of Speech, Marketing
Association for Education in Journalism and Mass Communication. – 1993
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…
Descriptors: Advertising, Content Analysis, Information Sources, Marketing
Seneca Nation Educational Foundation, Salamanca, NY. – 1992
The Newspaper Business section of the proceedings contains the following 13 papers: "Daily Newspaper Market Structure, Concentration and Competition" (Stephen Lacy and Lucinda Davenport); "Who's Making the News? Changing Demographics of Newspaper Newsrooms" (Ted Pease); "Race, Gender and White Male Backlash in Newspaper…
Descriptors: Business Administration, Economic Factors, Employer Employee Relationship, Foreign Countries
