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Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997): Advertising.
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Association for Education in Journalism and Mass Communication. – 1997
The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…
Descriptors: Advertising, Comparative Analysis, Females, Internet
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August 11-14, l993). Part VIII: Public Relations.
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Association for Education in Journalism and Mass Communication. – 1993
The Public Relations section of this collection of conference papers contains the following six papers: "Spanning the Boundaries: Support for First Amendment Rights among Public Relations Practitioners, Journalists and the Public" (Robert O. Wyatt and Sharon S. Smith); "Organizational Factors That Contribute to Practicing…
Descriptors: Case Studies, Feminism, Freedom of Speech, Marketing
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (83rd, Phoenix, Arizona, August 9-12, 2000). Advertising Division.
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Association for Education in Journalism and Mass Communication. – 2000
The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…
Descriptors: Adolescents, Advertising, Agenda Setting, Audience Response
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (78th, Washington, DC, August 9-12, 1995). Advertising Division.
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Association for Education in Journalism and Mass Communication. – 1995
The advertising section of the Proceedings contains the following 14 papers: "Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent" (M. Catherine Chew and others); "Introducing Introductory Advertising Students to the World Wide Web" (Beth E. Barnes); "In Defense of Puffery" (John H.…
Descriptors: Advertising, Computer Mediated Communication, Educational Development, Ethnic Groups
Nontechnical Strategies To Reduce Children's Exposure to Inappropriate Material on the Internet. Summary of a Workshop (December 13, 2000).
Iannotta, Joah G., Ed. – 2001
In response to a Congressional mandate in conjunction with the Protection of Children from Sexual Predators Act of 1998, a committee of experts was formed to explore both technical and nontechnical strategies for protecting children from pornography and other inappropriate Internet content. This book summarizes a workshop held in December 2000 to…
Descriptors: Change Strategies, Child Development, Children, Internet