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Raley, Nancy, Ed.; Carter, Laura, Ed. – 1988
Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…
Descriptors: Films, Higher Education, Information Dissemination, Institutional Advancement
