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| Attribution Theory | 1 |
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| Willis, Mike | 1 |
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Direct linkWillis, Mike; Kennedy, Rowan – Journal of Marketing for Higher Education, 2004
This research identifies a range of issues and factors which impact on the formation of initial expectations developed by local university students wishing to study for a foreign degree program in Hong Kong. Key factors were foreign university Internet sites, exhibitions, agents and associations, brochures and friends. This is one of the first…
Descriptors: Student Attitudes, Foreign Countries, Study Abroad, Expectation
