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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
Nicole Philippczyck; Jan Grundmann; Simon Oertel – Minerva: A Review of Science, Learning and Policy, 2024
We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a…
Descriptors: Diversity, Higher Education, Foreign Countries, Student Recruitment
Schulze-Cleven, Tobias; Olson, Jennifer R. – Higher Education: The International Journal of Higher Education Research, 2017
This article explores the changing character and consequences of state authorities' evolving relationships with universities in the United States, Germany, and Norway--typical cases for different national worlds of higher education. It argues that across the three OECD countries, welfare states have strengthened market principles in university…
Descriptors: Higher Education, Government School Relationship, Cross Cultural Studies, Universities
Strehl, Franz; Reisinger, Sabine; Kalatschan, Michael – OECD Publishing (NJ1), 2007
This international study focuses on the funding systems in the area of higher education in the following countries: Austria, Czech Republic, Denmark, Germany, Ireland, Latvia, Norway, Portugal and Slovak Republic. Each individual country study was designed and conducted within an overall common framework by a project partner from the respective…
Descriptors: Higher Education, College Administration, Foreign Countries, Educational Finance