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Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies