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Direct linkMostafa, Rania B. – Journal of Marketing Education, 2015
This article explores for the first time the moderating effect of students' readiness for cocreation on the student social media engagement and perceived value relationship. Ping's and Cadogan et al.'s procedures for assessing the structural model with interaction terms were followed. Results based on a sample of 353 university students…
Descriptors: Social Media, Teaching Methods, Educational Technology, College Students
Abou- Warda, Sherein H. – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine the differences between the four main kinds of business schools in Egypt (private; internationally affiliated; public with local programs; and public with international programs) in terms of perceptions of entrepreneurial orientation (EO). Design/Methodology/Approach: Data were gathered 212 with a…
Descriptors: Entrepreneurship, Business Education, Comparative Education, Higher Education
