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Direct linkDietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Connor, Jason P. – Health Education, 2016
Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…
Descriptors: Alcohol Education, Comprehensive School Health Education, Middle Schools, High Schools
