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Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students'. Design/methodology/approach: Data collected from 320 valid pre-screened university students studying at the pubic higher learning institution in Federal Territory of…
Descriptors: Foreign Countries, College Students, Telecommunications, Handheld Devices
Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students' dependence on them. This research also examines whether students' dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the…
Descriptors: Foreign Countries, Telecommunications, Handheld Devices, Student Attitudes