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Culp, Jennifer; Bell, Robert A.; Cassady, Diana – Journal of Nutrition Education and Behavior, 2010
Objective: To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites. Design: A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A…
Descriptors: Web Sites, Television Commercials, Industry, Cartoons
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Bell, Robert A.; Cassady, Diana; Culp, Jennifer; Alcalay, Rina – Journal of Nutrition Education and Behavior, 2009
Objective: To describe food advertised on networks serving children and youth, and to compare ads on English-language networks with ads on Spanish networks. Design: Analysis of television food advertisements appearing on Saturday morning and weekday afternoons in 2005-2006. A random sample of 1,130 advertisements appearing on 12 networks catering…
Descriptors: African American Children, Audiences, Food, Public Service