Publication Date
| In 2024 | 0 |
| Since 2023 | 0 |
| Since 2020 (last 5 years) | 0 |
| Since 2015 (last 10 years) | 0 |
| Since 2005 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Business Communication | 1 |
| English (Second Language) | 1 |
| English for Special Purposes | 1 |
| Females | 1 |
| Foreign Countries | 1 |
| Intention | 1 |
| Periodicals | 1 |
| Polish | 1 |
| Purchasing | 1 |
| Second Language Instruction | 1 |
| More ▼ | |
Source
| English for Specific Purposes | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
| Teachers | 1 |
Location
| Poland | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkPlanken, Brigitte; van Meurs, Frank; Radlinska, Ania – English for Specific Purposes, 2010
English has come to be widely used for the specific purpose of advertising to reach international target groups in various countries. However, few studies to date have investigated the use--and effects of--English in advertising in Eastern European countries. This study investigated the effect of English in advertisements from Polish glossy…
Descriptors: Advertising, Business Communication, Purchasing, Foreign Countries
