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Geissler, Gary L.; Edison, Steve W.; Wayland, Jane P. – Journal of Instructional Pedagogies, 2012
Business professors continue to face the challenge of truly preparing their students for the workplace. College students often lack skills that are valued by employers, such as critical thinking, creativity, communication, conflict resolution, and teamwork skills. Traditional classroom methods, such as lectures, may fail to produce adequate…
Descriptors: Critical Thinking, Creativity, Communication Skills, Student Improvement
Baudino, Frank, Ed.; Johnson, Carolyn, Ed. – Online Submission, 2012
Twenty scholarly papers and fifteen abstracts comprise the content of the twelfth annual Brick and Click Libraries Symposium, held at Northwest Missouri State University in Maryville, Missouri. The peer-reviewed proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship.…
Descriptors: Thinking Skills, Academic Libraries, Information Literacy, Management Systems
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Baglione, Stephen L.; Tucci, Louis A. – Marketing Education Review, 2019
Traditional-aged college students examined the variables associated with teaching excellence using conjoint analysis. Educational Testing Service's Student Instructional Report (SIR), which has been shown to be related to student evaluations, was used to assess teaching excellence. The constructs from SIR were used as attributes in a survey…
Descriptors: Student Attitudes, Student Evaluation of Teacher Performance, Teacher Effectiveness, College Students
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Saber, Jane Lee; Johnson, Richard D. – Journal of Marketing Education, 2008
The effectiveness of using verbal repetition and first-letter acronyms to teach a common marketing framework was examined in two experiments. In Experiment 1, 345 undergraduate students were exposed to the framework using one of four conditions: control, verbal repetition, acronym, and verbal repetition plus acronym in a traditional learning…
Descriptors: Active Learning, Conventional Instruction, Repetition, Verbal Communication
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Chapleo, Chris; Duran, Maria Victoria Carrillo; Diaz, Ana Castillo – Journal of Marketing for Higher Education, 2011
This paper attempts to explore the effectiveness of UK universities' websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises through their websites. The quest to differentiate through branding can be challenging in the…
Descriptors: Values, Internet, Social Responsibility, Foreign Countries
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Dilenschneider, Robert L. – Public Relations Review, 1991
Challenges four commonly held myths about advertising and marketing effectiveness. Establishes the framework for a more comprehensive program of marketing communication involving traditional public relations, advertising, sales promotion, special events, along with new uses for public affairs work in marketing. (MG)
Descriptors: Advertising, Business Education, Communication (Thought Transfer), Higher Education
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Kimball, Bob – Journal of Marketing Education, 2007
Educators and marketing professionals agree that course-work must address interpersonal communication skills and ethical decision making in addition to traditional business functions and skills. This article describes an innovative approach to teaching the professional selling course in which students enhance their competency in these areas…
Descriptors: Interpersonal Communication, Communication Skills, United States Literature, Teaching Methods
Vaira, Douglas – CURRENTS, 2009
Almost since the advent of the Internet, pundits have been suggesting that at some point people will completely abandon their paper-and-ink ways and migrate entirely to digital information sources and means of communication. But while traditional news sources such as newspapers and television still exist, it is becoming increasingly clear that…
Descriptors: Primary Sources, Internet, Information Sources, Mass Media Effects
Forster, Greg; D'Andrea, Christian – Friedman Foundation for Educational Choice, 2009
This study examines the Florida Tax Credit Scholarship program, one of the nation's largest school choice programs. It is the first ever completed empirical evaluation of a tax-credit scholarship program, a type of program that creates school choice through the tax code. Earlier reports, including a recent one on the Florida program, have not…
Descriptors: Public Schools, Private Schools, Elementary Secondary Education, Tax Credits
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Benson, Mark J.; Allen, Katherine R.; Few, April L.; Roberto, Karen A.; Blieszner, Rosemary; Meszaros, Peggy S.; Henderson, Tammy L. – Family Relations, 2006
This study chronicles the transformation of a master's program from a traditional degree format to a more integrated, flexible, efficient, and relevant approach. The transformative strategies involve cohort learning, creative concentrations, portfolio documentation, and outreach presentation. Through integrating resources and goals, the new…
Descriptors: Masters Programs, Family Life Education, Educational Change, Program Effectiveness
Goldgehn, Leslie A. – Currents, 1985
Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)
Descriptors: Higher Education, Institutional Advancement, Marketing, Needs Assessment
Skinner, Steven J.; Grimm, Jim L. – Educational Technology, 1979
Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)
Descriptors: Business Education, Computer Assisted Instruction, Marketing, Media Research
McManimon, Debra J. – ProQuest LLC, 2012
To enhance their competitive advantage in the marketplace, many business leaders develop market orientation strategies designed to increase customer engagement. These market orientation strategies include improvement in service delivery, relationship management, customer satisfaction, and quality control methods. There is a lack of understanding…
Descriptors: Case Studies, Quality Control, Educational Quality, Learner Engagement
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Priluck, Randi – Journal of Marketing Education, 2004
This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a "Web-assisted" method in which 7 of the 14 class sessions met asynchronously online.…
Descriptors: Marketing, Business Education, Teaching Methods, Web Based Instruction
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
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