ERIC Number: EJ358815
Record Type: Journal
Publication Date: 1987
Strategic Market Planning in Conglomerate Continuing Education Programs.
Pappas, James P.
New Directions for Continuing Education, n35 p31-43 Fall 1987
The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A