This qualitative study examines the effects of career pathways programming and targeted career counseling services on 71 high school seniors across seven schools engaged in school reforms funded through South Carolina's Education and Economic Development Act (EEDA). EEDA is a statewide, multipronged effort to improve academic achievement, graduation rates, and students' chances at success in both careers and college. One component of EEDA is the requirement that all students complete an individual graduation plan, and in order to build capacity to execute this new requirement, additional counselors and/or counselor aides were added to every high school in the state. We found that the combination of a career pathways model along with targeted career counseling services enhanced students' sense of career and academic self-efficacy by increasing their motivation to complete school, willingness and interest to take more challenging courses, and sense of preparedness for college and work. We examine these themes through the social cognitive career theory's triadic model of causality (Bandura, 1997) connecting study findings with the central constructs of self-efficacy beliefs, outcome expectations, and personal goal development.