Virtual reality (VR) is no longer a surprisingly novel technology. Most art educators have heard about VR, although they may not have a detailed knowledge of or experience with it. However, as VR has become commercialized, education researchers have also looked at using VR for teaching, and they have discussed its effects on students' learning.…

Skill learning is considered an essential component of physical education, dance, and sport and consequently, there is an existing body of literature with concepts to be applied to teaching and coaching practices. However, research into skill learning in fitness is largely absent. In this article, I provide a poststructuralist informed approach to…

This essay advances the argument that the fields of nature conservation and music sustainability are unified by shared concerns. Namely, commodification and "economic development engender approaches to the exploitation of culture that are often identical to the strategies for corporate profiteering of natural resources. Philosophical views of…

There is a "world of difference," anthropologist Epeli Hau'ofa argued, "between viewing the Pacific as 'islands in a far sea' and as 'a sea of islands.'" The distinction between both perspectives, he explained, is exemplified in the two names used for the region: Pacific Islands and Oceania. The former represents a colonial…

Certain segments of science are becoming increasingly commercialized. This article discusses the commercialization of academic science and its impact on various aspects of science. It also aims to provide an introduction to the articles in this special issue. I briefly describe the major factors that led to this phenomenon, situate it in the…

Differences of view have always existed regarding the legal relationship between colleges and students, where the national College Entrance Examinations (CEEs) are concerned. Proceeding from the legal nature of independent student recruitment powers during CEEs, of CEE application forms, and of college enrollment charters, this article maintains…

As educational research becomes privatized, commodified and commercialized, research relevance increasingly means being incorporated into neoliberal ideological and economic agendas. Within this social context, qualitative research in particular is often deemed less relevant (if not irrelevant) because it does not provide prescriptions for best…

No one who's worked in higher education will ever confuse the experience with working in the corporate sector. Colleges and universities are simply not geared for the business of manufacturing or marketing products. The focus--as it should be--is on teaching and research. Given the wealth of talent among IT staff and faculty, however, higher ed…

As a new century unfolds, the "downsizing" and continuing marginalization of the humanities, including theatre, in American higher education correspond to three trends in the academy. First, in response to the fiscal crises that began in the late 1970s, universities have increasingly turned to the private sector for financial support as federal…

For the last 15 years, the Education Policy Studies Laboratory has studied trends in schoolhouse commercialism and has found that this practice is increasingly pervasive and diverse. The manifestations of marketing in public schools include incentive programs, such as Pizza Hut's "Book It!" program; contracts that grant soft drink and junk food…

Programs in biochemistry invariably encompass the principles of protein engineering. Students often display increased understanding and enthusiasm when theoretical concepts are underpinned by practical example. Herein are presented five case studies, each focusing upon a commercial protein product engineered to enhance its application-relevant…

Children are coming to classrooms across the United States with a need to develop their oral language. With the increased promotion of the No Child Left Behind Act of 2001, commercialized programs are being provided for teachers to use to build oral language in their students. The authors believe that schools and teachers can best enhance…

A combination of commercialism and professionalism has become a powerful force undermining the wholesome nature of amateur athletic programs in local secondary schools of America. The growth in popularity of professional sports in America parallels the introduction of television. The pervasive influence of television on American life has driven…

This report analyzes commercializing trends in America's schools and classrooms, using data from database searches in seven categories of schoolhouse commercialism in the period 1990-97. The number of citations relating to commercializing activities can provide only a rough approximation of the scope and development of the phenomenon. The number…

Discusses changes in the history of childhood. Argues that the change was not caused by reform pedagogics, but by a movement to popular culture. Describes the functioning of a commercialized children's culture and its definition of happiness. Analyzes possible concepts of education within the framework of such learning environments. (CAJ)