In this commentary, Massimo Contrafatto explains his understanding of Gray's interpretation of accounting education for sustainability (AE4S), and contributes some personal insights to the future development of AE4S. Gray reflected on an educational engagement experiment where the complex issues surrounding sustainability were dealt with in an undergraduate module, and contended that the ultimate purpose of accounting education for sustainability is to assist students in "consciousness-reaching" (Freire, 2002) of the (un)sustainable state of our current economic-socio-cultural systems. [For "Sustainability and Accounting Education: The Elephant in the Classroom," see EJ1108825.]