ERIC Number: EJ1035375
Record Type: Journal
Publication Date: 2014-Jun
Abstractor: As Provided
Reference Count: 5
Virtual Focus Groups in Extension: A Useful Approach to Audience Analysis
Warner, Laura A.
Journal of Extension, v52 n3 Article 3TOT4 Jun 2014
As change agents, Extension educators may begin their program planning by identifying the audience's perceived barriers and benefits to adopting some behavior that will benefit the community. Extension professionals and researchers have used in-person focus groups to understand an audience, and they can also administer them as technology-based virtual focus groups. This article discusses the benefits and disadvantages of using this methodology and presents recommended best management practices.
Descriptors: Focus Groups, Extension Education, Audience Analysis, Program Development, Barriers, Extension Agents, Computer Mediated Communication, Information Technology, Best Practices, Research Methodology
Extension Journal, Inc. e-mail: firstname.lastname@example.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A