ERIC Number: EJ521711
Record Type: CIJE
Publication Date: 1996
Reference Count: N/A
The PR Officer's Survival Kit.
Woodrum, Robert L.
Currents, v22 n3 p46-47,50 Mar 1996
A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical approach, result-orientation, a team attitude, good personality, and drive. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A