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Wright, Anthony; And Others – 1991
This module on the leisure experience is intended to give the supervisor or manager an understanding of the nature and scope of the leisure market and key trends and developments. The material is presented in a self-instructional format in three sections. At the beginning of each section is a statement of the objectives that will be achieved as a…
Descriptors: Autoinstructional Aids, Behavioral Objectives, Continuing Education, Dining Facilities
Wright, Anthony; And Others – 1991
This module on promoting leisure is intended to give an understanding of the methods that can be used to market leisure products and services and how to plan the marketing of leisure. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved…
Descriptors: Advertising, Autoinstructional Aids, Behavioral Objectives, Continuing Education