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Download full textWilliams, Marsha E.; Condry, John C. – 1989
This study reports a content analysis designed to investigate the nature of minority portrayals and cross-racial relationships on television programs and commercials during 1987. The sample of television analyzed included 72 hours of programing and advertisements obtained from Cornell's HDTV Archive. Program characters with speaking lines, and…
Descriptors: Bias, Characterization, Content Analysis, Minority Groups
Condry, John C.; Scheibe, Cynthia L. – 1991
Trends in the content and structure of television programs and commercials during children's viewing hours on U.S. network television over the past 20 years reveal a steady decrease in educational programs for children and an increase in violent acts. In addition, characters in both programs and commercials have remained remarkably sex-typed. A…
Descriptors: Cartoons, Childrens Television, Commercial Television, Educational Television
Scheibe, Cynthia L.; Condry, John C. – 1984
In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…
Descriptors: Broadcast Television, Content Analysis, Graphs, Programing (Broadcast)
Peer reviewedCondry, John C. – Action in Teacher Education, 1987
Television is one of the greatest educators ever invented, but what does it teach? This study took a year-long sample of network content in 1983 and 1985 and analyzed it in terms of program frequency by type, non-program messages, viewing audience, length of message, and product type distribution. Results are discussed. (MT)
Descriptors: Age Differences, Audience Analysis, Childrens Television, Mass Media Effects
