Offers an addition to Herbert W. Simon's theory on phases of leadership in various social movements by examining the rhetoric of the leader of the United Mine Workers of America and the leader of the United Steelworkers of America. (MH)

Contends that investigation of the past may contribute to a generic understanding of labor rhetoric and examines the rhetorical dimensions of the 1972 election contest for the leadership of the United Mine Workers. (MH)

Analyzes the speeches and writings of Jose Angel Gutierrez. His rhetoric, like that of earlier Black radicals, creates a new term--Chicano--sufficiently powerful to act as the rallying cry in the struggle for social change; restructures the experienced reality of the audience; and uses threats of violence. (JMF)

Contributes to rhetorical scholarship by analyzing the life and work of the intellectual, quiet, enigmatic civil rights leader Robert Parris Moses. Analyzes Moses's substantive message, personal persona, and second persona as synergistic and reciprocal elements of reconstitutive identification by understanding his rhetorical goals and the…

Argues that persuasive qualities in the Plan of Delano (a powerful persuasive document in the interrelated Chicano and farm worker's movements of the 1960s and 1970s) are illuminated best from the perspective of its own ethnic legacy. Demonstrates that the Plan's Mexican-originated generic form and Mexican-American cultural context reveal sources…

Presents the text of an interview with Chicano leader Jose Angel Gutierrez in which he discusses his background, rhetorical style, and political beliefs. Compares himself with other Chicano and Black leaders. (JMF)

Examines Gonzales' extensive rhetoric in his campaign to improve the life of Chicanos. Gonzales' rhetorical vision focused on the need for Chicanos to know and take pride in their heritage. Some of his harshest criticisms deal with the education of his people. (PD)

Assesses the efforts of Asian-American activists who, during the l960s and l970s, initiated local movements to raise ethnic consciousness and alter majority attitudes. Examines the implications of their experience for a revised understanding of movement rhetoric. Proposes the refinement of theories on social movements through the addition of a…