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Fraser-Arnott, Melissa – Journal of Education for Library and Information Science, 2022
This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…
Descriptors: Library Science, Information Science, Library Schools, College Programs
Jones, Jennifer A.; Simonne, Eric; Banis, Lesley – Journal of Extension, 2020
Collaborations between Extension and nonprofit organizations have the potential to increase programmatic outcomes and generate revenue. One challenge in establishing such collaborations is identifying potential collaborators. We organized a structured networking workshop to foster such relationships. Of 28 participants, 24 completed the…
Descriptors: Extension Education, Nonprofit Organizations, Workshops, Agency Cooperation
Eger, Ludvík; Egerová, Dana; Tomczyk, Lukasz; Kryston, Miroslav; Czeglédi, Csilla – Journal of Marketing for Higher Education, 2021
In recent years, social media has provided higher education institutions with new means of communication with their target groups. In this study, research was conducted on top public universities from four countries in Central Europe, with a focus on their Public Relations activities on Facebook. The purpose of this research is to explore the use…
Descriptors: Social Media, Public Relations, Higher Education, Foreign Countries
Borgognoni, Brooke; LeBlanc Wicks, Jan – Journal of Advertising Education, 2021
This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job.…
Descriptors: Faculty Advisers, Teacher Attitudes, Advertising, Public Relations
Jacobs, Laura Herzog – ProQuest LLC, 2021
Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today's fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and…
Descriptors: Information Dissemination, Higher Education, Public Relations, Social Media
Miller, Jefferson D.; Hackworth, Kylie; Cox, Casandra; Rucker, Jill; Yarber, Karli – Journal of Agricultural Education, 2022
Research on blogs' role in public relations about animal agriculture production is limited at best. This case study set out to describe the characteristics of selected bloggers' writing about protein-related topics and issues, with a special focus on how the protein industry was represented, what themes were most common, and what the tonal…
Descriptors: Electronic Publishing, Web Sites, Agricultural Production, Animal Husbandry
Burk, Brooke N. – Schole: A Journal of Leisure Studies and Recreation Education, 2022
Writing-intensive courses have become part of parks and recreation undergraduate curriculum across the United States. Writing is an important skill for future parks and recreation professionals as it is an essential skill needed to develop programs and staff training, marketing and fundraising campaigns, and to conduct and disseminate research…
Descriptors: Learning Activities, Writing (Composition), Public Relations, Critical Thinking
Shaobin Chen; Qingrong Li; Tao Wang – International Journal of Information and Communication Technology Education, 2024
This study aims to assess the implementation of smart campus and the students' learning engagement at Zhongshan College, China. A well-structured questionnaire was developed, and information was collected from 277 students and 377 teachers. The results indicate that both groups of respondents highly agree on the construction levels of the smart…
Descriptors: Foreign Countries, Educational Technology, Technology Uses in Education, Learner Engagement
Jularlark, Sengdavnah; Chatwattana, Pinanta; Piriyasurawong, Pallop – Journal of Education and Learning, 2021
The objectives of this research were as follows: 1) To study, analyze, synthesize documents and researches related to the architecture of an information system for public relations via mobile application using in-depth user experience for proactive perception of information, 2) Design the architecture of an information system for public relations…
Descriptors: Information Systems, Public Relations, Telecommunications, Handheld Devices
Algul, Nevin – Turkish Online Journal of Educational Technology - TOJET, 2021
This article has two main objectives. 1. To open a new concept to scientific views by presenting it to the field. 2. To show how the digi-slave creation process can work with the Use of Psycho-Semiotic Language; causing someone to develop a particular attitude in the desired direction and changing the existing one, in other words, changing the…
Descriptors: Psycholinguistics, Semiotics, Public Relations, Attitude Change
Berkovich, Izhak; Perry-Hazan, Lotem – Educational Researcher, 2022
This essay coins and conceptualizes the term "publicwashing." In educational systems and organizations, publicwashing is a symbolic communication that emphasizes organizational publicness for the purpose of a superficial repair of reputation. The essay defines publicwashing and describes its motives and manifestations. Additionally, it…
Descriptors: Educational Change, Reputation, Charter Schools, Public Relations
Manoharan, Aroon P.; Rangarajan, Nandhini – Teaching Public Administration, 2023
Communication is a critical government function that has important implications for public administration and effective governance. This research study explores how communication competencies are taught in public affairs programs in the United States. Based on a general web content analysis of graduate programs, and specific analyses of course…
Descriptors: Public Affairs Education, Graduate Study, Course Descriptions, Communicative Competence (Languages)
Sharafeddin, Mageda A.; Samarji, Ahmad – Journal of Applied Research in Higher Education, 2023
Purpose: In a technological era driven by coding, programming and artificial intelligence (AI), there is more need than ever to develop computing skills and knowledge for non-specialist students. Nonetheless, the literature on computer science teaching methods of non-scientific majors is not as comprehensive as that of scientific ones.…
Descriptors: Computer Science Education, Journalism Education, Public Relations, Professional Education
Craig, Clay; Ngondo, Prisca S.; Devlin, Michael; Scharlach, Jennifer – Communication Teacher, 2020
Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…
Descriptors: Public Relations, Communications, Group Dynamics, Learning Activities
Asar, Ahmet; Gülerer, Salih – International Journal of Education and Literacy Studies, 2021
The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…
Descriptors: Foreign Countries, Persuasive Discourse, Interpersonal Communication, Grade 7