The key to positioning is the creation of a clear benefit image in the consumer's mind. One positioning strategy is creating in the prospect's mind a position that takes into consideration the company's or agency's strengths and weaknesses as well as those of its competitors. Another strategy is to gain entry into a position ladder owned by…

The Elderscholar program was initiated in Marietta, Ohio, in the spring of 1988 as a special noncredit program for learners over the age of 55. Ten courses (two at each of five time slots) were offered for 50-minute periods on six consecutive Fridays. Courses were offered in creative writing, religions of the world, modern literature,…

Colleges' non-credit units, with their capacity for perceiving and responding to diverse educational needs, experience in successfully serving non-traditional student populations, effective marketing strategies, and freedom from cumbersome approval processes, are in a position to be a valuable resource to colleges facing rapid change and…

Suggests that the problems resulting from competition between credit and noncredit programs can be resolved by creatively integrating and articulating credit and noncredit courses. Offers examples of integrated programming. (DMM)

Gives a syllabus and suggested activities for an evening adult course in survival German for travelers. (EKN)

A short-term training course for part-time adult instructors (a program of the Strathcona, Alberta, Further Education Council) has been offered eight times. Findings from questionnaires completed by respondents indicated that over 97 percent want to take the course. The most obviously desired topics are adult learners' needs and characteristics.…

Five of the major issues confronting postsecondary education today are the decline in the quality of education, the increase in competition from other education service providers for a share of the postsecondary market, the increase in the demand on education as a result of rapid changes in technology, the decline in educational revenues, and the…

Profiles an academic model which permits all student affairs personnel to actively facilitate student development on campus. Describes three variations of the model, from three universities, which incorporate a series of courses focusing on identified student needs. Describes other related student development activities. (RC)

Cleveland State University has developed a program to enroll Ohio residents, 60 years and older, on a nontuition and noncredit basis. Volunteers from the Project 60 Program assist in the administrative and program planning, and act as peer advisors during group advising sessions and at registration. A Project 60 student initiated a group called…

Presents a marketing plan for noncredit education and training at community colleges. Includes a situation analysis focusing on available markets for skills-specific or job-specific noncredit training, products (i.e., training and trainees) and consumers (i.e., individuals and organizations), and on maintaining a competitive edge over training…

Designed to facilitate program and course approval and reporting processes within the Los Angeles Community College District (LACCD), this curriculum guide provides criteria, regulations, and procedures, reflecting the California Education Code and Title 5 Administrative Code. Following introductory comments, part I details procedures for…

Offers guideline for the typical continuing education noncredit course, discussing the restrictions imposed by the minimal number of contact hours and the heterogeneous grouping of students. Recommends independently structured learning modules and a thematic approach, using practical conversational language and lively class activities. (MES)

Lists five axioms for continuing education for engineers. Describes changing trends in industry, types of courses and providers, new courses and market research, and television courses at the National Technological University. (YP)

In 1985 and 1986, surveys were conducted by the Research Committee of the Texas Association for Community Services and Continuing Education (TACSCE) in order to generate profiles of continuing education practitioners and programs by type of institution (i.e., private four-year colleges, public four-year colleges, and two-year colleges). During…

For many years, St. Louis Community College at Meramec has offered two distinct sets of foreign language courses: day and evening credit courses on elementary and intermediate levels and noncredit, adult evening classes on elementary I and II levels. The 10-week adult courses were usually taught by part-time instructors, although full-time faculty…