Its strengths, weaknesses, opportunities, and threats (SWOT) shape the academic library in terms of what it is and does, how it is seen, where it excels and struggles, and its potential for advancement or decline. The purpose of this research is to guide strategy development, decision making, and advancement of positioning by identifying and…

This article contributes to the debate on university organisational actorhood by surveying the drivers of university strategic behaviour and choice. Utilising organisational literature and interviews with senior leaders from three Canadian research-intensive universities, the article elucidates the dynamics underlying universities' behaviours…

The marketisation of higher education is a global phenomenon in the new millennium as the universities are facing intense competition to manage their financial resources and maintain their academic growth and reputation. Pakistan is also influenced by the globalisation of higher education. In this context, this study is a genre analysis of the…

Purpose: This study aims to investigate how highly ranked business schools portray ideal students in terms of their attributes and their agency. Understanding how these higher education institutions (HEIs) discursively construct their present and prospective students also shed light on the institutions' self-representation, the portrayal of the…

Global university rankings (GUR) have become increasingly influential as a proxy measure of higher education quality. The more recent development of regionalised forms of rankings has increased their global reach, drawing a greatly expanded range of institutions into their orbit. As a result, regionalised GUR have developed an increasing potential…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Compassion organizing has been described within positive organizational scholarship as an organization's response to pain and suffering in organizational behavior and also the ability for organizations to flourish and promote joy and fulfillment in the workplace. Compassion organizing has been examined in organizational life through the four areas…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…

Latin American universities have been subject to old and new forms of colonialism that act concurrently. Old forms of colonialism are based on a matrix of race and labour divisions that universities have inherited, reproduced, and reinforced. New forms of colonialism are attaching to global forces that promote a world class university model based…

The United States has a long history of hosting international students at colleges and universities dating back as far as 1784. In 2017, this country hosted more than one million international students for the second consecutive year. Considering the millions of international students who have studied in the United States over the last…

The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a…

Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs. This study examines university identification and university social community identification in…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

This study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media…