Outlines five steps to simplify business writing: (1) identify the kind of communication required; (2) analyze the audience; (3) understand the function of the communication; (4) choose the best organizational pattern; and (5) use the most efficient input medium. Claims that business writing can be easy and enjoyable if students follow these…

Offers a sample scenario to illustrate ways business communicators' purposes can conflict. Describes various types of purposes in detail, suggesting how teachers might integrate discussion of these types into their coverage of standard assignments. Provides a heuristic that teachers can employ in business communication classes to encourage…

Describes a class activity in which students analyze an annual report in terms of audiences and purposes of various sections of the report and the classifications, content, and physical attributes of the report. Notes that students report experiencing less anxiety when examining materials containing statistical and financial data after completing…

Discusses some aspects and strategies of persuasion that might underlie any written persuasive business message. Focuses more on "Think about It" rather than "How-to." (KEH)

Explains an assignment for the audience analysis segment of a business writing course which compares the front page design of "The Wall Street Journal" with that of a local daily newspaper in order to emphasize the use of design devices in effectively writing to busy people. (SR)