Women represent a key demographic in the global workforce and are increasingly seeking advanced degrees to further their careers. However, many barriers and challenges still exist in attracting and retaining prospective female students in graduate management education (GME) programs. This research brief takes a closer look at the perspectives of women in the GME pipeline. Data is leveraged from GMAC's Prospective Students Survey, in which candidates self-select their gender identity, as well as other research to better understand their motivations and goals. With this understanding, GME programs can better tailor messaging to use when marketing to this key audience. First, the brief examines the mindset female candidates have expressed in the survey, including the motivations and barriers they consider when assessing a potential next step in GME. Then, through the identification of female candidates' hopes for potential benefits from GME, the second section contextualizes these preferences. With a better understanding of female GME candidates' mindsets and hopes, the final section examines their associated career goals and expectations and their plans for the future.