Earlier research has not explicitly emphasised the dynamic integration of entrepreneurship imperatives and transformation in developing the entrepreneurial university. The purpose of this research is to examine the linkage between the strategic intents articulated by universities and their corresponding level of entrepreneurship transformation. This article develops a theoretical framework to examine transformational imperatives, applying a data analytical approach to assess strategic documents using automated content analysis and complex algorithms. Australian universities were chosen for the research given the specific context of the higher education sector and the availability of strategic documents on the institutions' websites. In the research context, the findings show that, while there are some variances with specific institutions, Australian universities in general, and several groups of universities in particular, expressed different levels of determination, ranging from moderate to moderately strong, to transform themselves into being entrepreneurial. Universities' management can benefit from the theoretical framework developed in this research to craft strategies to further adopt entrepreneurship imperatives. Implications are also provided to inform universities, industry and government with regard to enhancing the dynamics of entrepreneurship ecosystems.