ERIC Number: ED323301
Record Type: Non-Journal
Publication Date: 1989
Pages: 12
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
An Analysis of Educational Outreach by Ohio Theatres.
Leptak, Jeffrey; Heimlich, Joe E.
A descriptive research study of the educational outreach activities conducted by Ohio theatres used a mail questionnaire to survey the 36 professional and large community theatres within the state. Thirty responded, for a response rate of 83.3 percent. For each theatre, the instrument sought information on the kind of theatre, the number of staff, number of paid hours worked by staff, the number of main stage and other productions performed each year, staff titles, the kinds of staff training offered, the criteria used to select productions, and activities. Those activities that were reported by more than half the respondents included developing brochures (93.3 percent), posters (86.7 percent), newspaper advertising (70 percent), radio commercials (60 percent), program notes on performers and staff (93.3 percent), program notes on subject matter (83.3 percent), program notes on authors (76.7 percent), newspaper critiques (80 percent), public speaking by staff (76.7 percent), and postperformance receptions (66.7). Various conclusions were inferred from the data, among them that: (1) more audience education is necessary in view of the criteria for play selection, which include "challenge to audience"; (2) more training of volunteers is needed; (3) although theatres purport to be educational, most of their activities concern marketing or audience development; (4) there are very few education directors and volunteer coordinators in the theatres surveyed; and (5) fewer than half those surveyed do any outreach for special constituencies, including providing Artists-in-the-schools programs. (14 references) (CML)
Publication Type: Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio
Grant or Contract Numbers: N/A


