Presents a brief history of direct foreign investment in Cuba since 1982. This investment currently plays an important role in Cuba as a replacement to Soviet aid and as a means to earn foreign exchange. Tourism and mining are the preferred area for foreign investment because both of these sectors offer hard currency returns for Cuba. (20…

Professionals spend thousands in design, production, and distribution of marketing brochures for tourist information centers, yet have no proof that the brochures work. Explains how to market heritage attractions by better understanding the intended visitors. Includes questions for identifying markets, ways to generate new market groups, trends in…

The purpose of this article is to present a program of learning for older adults in a national park. Because of the growing trend of tourism among retirees this learning during leisure is gaining prominence. The paper brings together the concepts of aging, self-directed learning, and tourism and leisure. In addition this paper presents a…

In general, ESP textbooks tend to reflect methodological trends, educational fashions and changing contents. Undeniably, their quality has increased in the last 15 years and they tend to cater for most students' needs regardless of the pupils' field of study. However, those related to English teaching and learning for tourism studies do not…

This futurist keynote speech of the National Conference for Outdoor Leaders addresses the social, technological, economic, and political forces that are restructuring the world. The concept of geostrategic thinking has the components of global thinking, futuristic thinking, and seeking opportunities. Important developments include: (1) wealth will…

Engelhard is a very isolated rural community in Hyde County, North Carolina, economically dependent on seafood, small scale agriculture, and logging. In the mid-1980s the agricultural crisis, the decline in seafood landings, and changes in timber industry technology contributed to rising unemployment. Several decades of declining population and…

For an English for Specific Purposes (ESP) course to be efficient, the learner and his/her communicative needs should be central in deciding course content and activities. Video can be highly motivating by presenting live instances of communication in the target environment. It is a valuable medium for intensive analysis of visual and nonverbal…

Texts accompanied by photographs and drawings introduce students to four means of public transportation and to major tourist attractions in Munich, German Federal Republic. Vocabulary is glossed in the margin, and texts are followed by questions and exercises. Some suggestions for additional activities are given in English. An appendix includes…

This handbook provides appropriate background and orientation material for American students, researchers, and teachers who travel to the People's Republic of China. There are eight sections. Section one discusses opportunities for study, research, and teaching in China. Section two deals with preparing for the trip. Various topics are discussed…

This guide is designed for those interested in organizing and/or participating in short-term study abroad programs. The following main topics are treated in detail: (1) the nature of the program, (2) the budget, (3) winning administrative approval for the program, (4) announcing the program, (5) orientation, (6) the program director, (7) the…

While many authorities apparently agree that international education can make a significant contribution toward furthering world understanding, there also seems to be agreement that some negative aspects of such programs exist. The authors of this paper believe that the non-academic aspects of international education are quite frequently the…

The impact of development of public lands for the use of tourists is resisted by inhabitants of small communities in the area; there is resentment of the use of their familiar leisure space, which they consider a part of their community, by large numbers of outsiders. (JD)

On the theory that the state can attract more foreign industry and tourism if residents have more foreign language skills, Tennessee is establishing the Tennessee Foreign Language Institute with state and private funds, solely to improve foreign language instruction. (MSE)

Dishonesty in vendor-buyer relations is nothing new. Any alumni director who has contracted with a tour company for alumni trips knows ethical questions can arise, begining with the issue of familiarization, or fam, tours. Some suggestions for setting policies in an alumni office are presented. (MLW)