Purpose: This study aimed to explore the effects of task-based language teaching (TBLT) with a tour guide simulation as a focused activity on young Thai learners' English speaking skills and their attitudes towards the instruction. Methodology: Based on a three-phase framework (i.e., pre-task, during-task, and post-task), TBLT was implemented with…

The growth of Thailand's medical tourism industry has inevitably made English oral communication skills become increasingly important to Thai medical personnel, especially to nurses who have to act as medical mediators between doctors and patients. Thus, in order to prepare nursing students for their future career, it is necessary that English…

This article explores the carefully managed semiotic complex found in the Corsican village of Pigna with respect to the themes of pride and profit in the valuation of minority languages. This complex includes the careful coordination of color, graphics, the use of the Corsican language, as well as high-tech soundscaping of place through QR codes…

The High Impact Tourism Training (HITT) was a Technical and Vocational Education and Training (TVET) programme implemented by the Netherlands Development Organisation (SNV). It targeted informal workers from the tourism sector, notably women and youth, unskilled and semi-skilled workers in seven countries in Sub-Saharan Africa and Asia: among…

Purpose: This paper aims to study the impact of increasing number of competitors on the organisational learning (OL) in tourism small and medium-sized enterprises. The focus of this study is the tourism and travel agencies (TTAs) of the City of Ahvaz where the OL was studied within TTAs insofar as increasing the number of competitors is concerned.…

Development of adaptation, maintenance of normal human life in extreme environmental conditions is an urgent and a priority for all of humanity, for the recognition of the UN Commission on Sustainable Development "well-being" half of humanity in the XXI century will be directly related to the quality of development and the development of…

The present paper is a case study of how the commodification of the Russian language has transformed a market in New Delhi, India, inaugurated in 1969 and known as Yashwant Place. Over the years, the market slowly assumed a new identity, referred to as Yashka not only by Russian visitors but also tourists from countries of the former Soviet Union,…

The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…

Distinct from rurality, the Australian desert has long functioned as a signifier of remoteness in the dominant imagination; a product of spatialised binary relations between "progressive" (white) mainstream or idealised white countryside, and disordered/dangerous Aboriginal periphery. Remoteness constitutes a complex racial dynamic that…

This article analyses the labour and social trajectories of seven multilingual and well-educated young men from Africa in the Barcelona area (Catalonia, Spain) over a 5-year period. Our data consist of life history interviews combined with ethnographic observations in a settlement non-governmental organisation (NGO). We adopt a critical…

Chinese higher tourism education witnesses 32-year continuous innovation and exploration since the reform and opening policies. And it has gained many successful experiences in the aspects of talents cultivation mentality, nurture target, subject construction, curriculum arrangement and training module. However, it suffers the shortage of tourism…

This article summarizes the development of tourism curricula over the past 20 years from the perspective of global tourism. The paper proposes a generic framework for a future tourism curriculum on the basis of a review of literature in the American, British, and other European contexts. The proposed tourism curriculum aims to create well-rounded…

The field of language education has experienced a rise in using virtual reality (VR) to support interactive, contextualized, and collaborative language learning in recent years. The current study investigates the effects of auditory, visual, and textual input on speaking and writing in English for Tourism Purposes (ETP) through immersive,…

Since the beginning of the 21st century, relevant education and the advancement of student learning have become areas of increasing concern in a rapidly changing work environment. Industry-based experiential learning activities provide students with the opportunity to apply classroom concepts and achieve immersed levels of learning. As the…

This chapter describes the process of developing an English for tourism studies course at a trilingual university across five academic years. The process involved four phases. During the 2011-2012 academic year, I gained a grounded understanding of the needs of the learners from the standpoint of a "reflective practitioner" (see Farrell,…