Indigenous languages in poverty-stricken areas are often threatened by competition from the majority languages driving economic progress. Within the framework of the economics of linguistic exchanges, this paper discusses the possibility of transferring linguistic capital into economic capital, and the revaluation of minority languages to promote…

This paper outlines a description of research carried out at a public university in Colombia where students of the Hospitality and Tourism Management program took four general English levels in 2017 as a requirement to graduate. According to the data collected, these levels were not enough to acquire the necessary knowledge and skills to interact…

A curriculum on English for cultural tourism communication was designed, developed, and implemented for Thai adult learners in Doem Bang Nang Buat, Suphan Buri, based on adaptation of the grassroots model (Taba, 1962) and relevant research. This study focused on measurement of the learning outcomes and satisfaction levels of Thai adult learners…

The study aimed to analyze lexical items underpinned in the textbooks used in the current teaching of ESP and GE. Using content analysis, a systematic evaluation of texts to examine nuances to bridge the gap between quantitative and qualitative data. This was such of importance, however, difficult to study due to issues of interest like in the…

This study aims to explore how the tourism and hospitality department promotes the influence of teachers' knowledge innovation on students' creativity self-efficacy and innovation behaviors. Taking teachers and students in tourism and hospitality departments of 30 universities and colleges in Taiwan as subjects and analyzed by hierarchical linear…

Globalisation has a great influence on the emergence of English as a lingua franca (ELF), particularly in tourism contexts. This paper reports on a piece of research that investigated variants and coinage in spoken ELF interactions between Thai locals and foreign tourists on Koh Lanta, Krabi. The nature of tourism encounters was brief and…

The number of university-industry cooperation programs has increased rapidly over the last few years. Research in this field is spare. This study therefore explores this gap with particular focus on the relationship of student motivation, evaluation of program, students' attitudes and career aspirations in tourism and hospitality…

Purpose: The purpose of this study is to investigate the potential for environmental and social impacts from university-level educational travel programs. Design/methodology/approach: This study analyzes the sites visited by 17 education travel programs to the Westfjords (Iceland) from 2014 to 2016. It uses a geographic information system (GIS)…

Purpose: The purpose of this research was to identify opportunities for Event Managers to gain certification and recognition for their knowledge, skills and competences. Design/methodology/approach: A survey was done to evaluate the learning, skills and knowledge gaps for educators in Event Management. To assess the quality of an Educational…

Adventure tourism is a rapidly growing segment of the tourism industry, which can be regarded as specific activities that are alluring for their uncertain and potentially dangerous outcomes. Risk-taking attitudes and behaviors may be common among adventure recreationists and increase the potential for litigation against recreation operators. In…

Assigned by Mars Bureau (pseudonym) to develop and implement the first mega training project in Thailand to prepare tourism professionals for the ASEAN Economic Community (AEC) job market, we conducted English for Specific Purposes (ESP) literature review to run this mega project. However, in a tourism context, we encountered several challenges…

In this paper, I explore multilingual preventative public health messages against the spread of COVID-19 in Taiwan between January and April 2020. Based on empirical data, the symbolic and substantive content of multilingual top-down and bottom-up public health strategies was analyzed and discussed. Findings suggest that the voices of indigenous…

The paper reports on the quantitative data resulting from the questionnaires designed by the authors (language for specific purposes instructors) addressing both graduate students' range of abilities, skills and competences and tourism employers' expectations. Language proficiency and communicative competence (understood as specific purpose…

This case study presents the results of an interdisciplinary Virtual Exchange (VE) that was arranged between Finnish and Polish students in 2019. During their six-week collaboration, the students of language studies at the University of Jyväskylä, Finland, worked in teams together with their Polish peers specialising in information and…

The relevance of the investigated problem is caused by the fact that virtually no comprehensive research on issues related to tourism as an integrative multidimensional phenomenon in the socio-cultural environment in the context of globalization has been made by now. The purpose of this article is based on sociological and cultural approach to…