Navajo and Anglo college students' time orientation scores from the Future Time Orientation (FTO) Scale (Bristol & Amyx, 1996) were analyzed and compared. Anglo students were found to be significantly more future time oriented in two of the three dimensions: temporal distance and involvement with time. Future time orientation was used to explain significant cross-cultural differences in expectations about how Anglo and Navajo students perceived their preparation for relevant employment in the future. Results are discussed and strategic marketing implications for university administrators are offered. (Contains 5 tables.)